Marie Swift

Hello, this is Marie Swift, Marketing Communications Coach for the Garrett Planning Network.

Each quarter I host a virtual learning session to help you with your marketing and PR efforts. These learning sessions are called Marketing Mastery because we pick a single topic and really get into it. Typically these are webinars where I use PowerPoint slideshows, a Web browser and live narration to drill down and teach something I think members really need to master.

Topics in the past have included:

• How to work with the media,
• Getting your name in print,
• Acing any interview,
• How to speak with power and authority on the telephone, radio or TV,
• Marketing essentials that include targeting your market, developing your message and selecting the right medium to spread the word,
• How to build a great website,
• How to read people and create instant rapport,
• Media dos and don’ts,
• How to alienate a journalist in twelve easy steps,
• How to generate better conversations with current and prospective clients,
• Improving personal communications, and
• The one thing you need to know to realize true success as a financial planner today.

Sometimes I’ll have a special guest join me. Notable guests in the past have included:

• Lee Eisenberg, bestselling author of The Number: What Do You Need for the Rest of Your Life and What Will It Cost?,
• David Drucker, industry influential and coauthor of The One Thing You Need to Know,
• Derrick Kinney, author of Master the Media to Attract Your Ideal Clientele,
• Michael Lovitz, author of many books on how to read people and build instant rapport, and
• Christy Barron, award winning art director for Impact Communications, on how to think like a graphic designer and make great looking brochures, ads, newsletters and more using Microsoft Publisher and Microsoft Word.

I allow ample time for questions and answers, and look forward to having you join us for these always fun and informative sessions.