Marie Swift

Hello, this is Marie Swift, Marketing Communications Coach for the Garrett Planning Network.

Each month I host a one hour tele-coaching session to help you with your marketing and PR efforts.

If you’re a newer member, you may have startup questions such as:

• How do I select a company name?
• Should my website contain initials to make it shorter or punctuation to make it easier to read?
• What kind of tagline should I use?
• Do I need a professionally developed logo?
• How can I cut costs on my initial marketing needs and still look good when I head out to promote my firm?
• What resources are available to help me look good right off the bat, saving me time and money?

More established members may have questions such as:

• I’ve just been quoted in the local newspaper…Now what? How can I leverage this media attention to raise awareness and get people talking about my business?
• I still need to create my marketing plan but I just can’t seem to get started. Where do I begin?
• Yikes, things were going great, but I seem to have hit the dry spell. What can I do to keep my pipeline full?
• Where is the best place to network?
• How do I introduce myself at a rotary meeting?
• Do ads work?
• How can I break into the local news?
• What can I do to tie in with seasonal events?
• Should I ever buy a mailing list?
• Do dinner seminars work?
• Is search engine optimization important?
• How often should I refresh my website?

We talk about these things and much more during our open forum monthly Marketing Matters call.